When fashion and function come together
Fashion can play a much larger role in fitness than you might think.
When your activewear is on point, it cancels out the sweating, wheezing and grunting the body under those clothes is doing.
When you've got a new set in the wardrobe, you're itching to pull it on and put it to work.
When you wear quality fabrics, well-designed cuts and uplifting colours, you like what you see in those gym floor mirrors, and catching a glimpse puts a spring in your step.
So if you've struggled to get the booty into gear for summer, maybe it's not Instagram inspiration you need - but fashion. Lululemon Athletica's latest collection can help. They are pioneers of the activewear revolution, whereby a sporty tank and athletically engineered leggings become everyday wear, and their latest collection mixes functionality with aesthetics, because why not?
"The technical properties and versatility of our product coupled with how the product makes our guests feel when they wear it connects fashion with function,” Lululemon Australia New Zealand brand director Ben Jackson says.
"When a top or pair of pants hits all pillars in terms of quality, fit, function and style then the product is timeless and coveted.
"We design products that are rooted in function while always looking beautiful and supporting our guests in their sweatiest of pursuits.”
It's the little things that can take a piece of athletic wear from gym floor to out the door. It could be as simple as a wide, lightweight waistband designed to avoid a nasty muffin top, or a state-of-the-art sports bra that's designed for high or low energy activities, but comes in nine different colours both bright and subtle.
It's those small touches, Ben says, that make brands like Lululemon a valued addition to their customers' closets.
"Our guests lead busy, active lives,” he says.
"They have a finger on the pulse of what's going on in athletics, music, art and style.
"Their full life means they value the function of our technically beautiful clothing that helps them transition seamlessly to any activity throughout their day.”