Coffs supermarket shelves to have more local produce

ONE of our supermarket monoliths has announced a policy which should provide a boost for Coffs Coast growers.

The new local sourcing strategy developed by Woolworths actively seeks locally-produced products for its supermarket shelves.

Deputy Premier Andrew Stoner said the first products sourced under the strategy - jams and conserves - will arrive on shelves in late January.

"This worthwhile initiative by a major Australian retailer to proactively offer shelf space to local food producers is a win for both regional businesses and shoppers," Mr Stoner said.

"Under the first stage of the local food sourcing strategy, jams and conserves from four NSW regional producers will go into almost 300 Woolworths stores.

"Port Macquarie Food Co. uses ingredients sourced from local farms - strawberries picked at the Ricardoes Strawberry Farm on the Mid North Coast are used in their jam, which shoppers will be able to purchase in 43 Woolworths stores.

"Other locally-produced jams and conserves to be sold in Woolworths stores include blue M food co. from Katoomba, Hill & River jam from the Hunter Valley and Sydney's own Hank's Jam."

Mr Stoner said three of the four NSW companies selected by Woolworths had participated in NSW Government support and business enhancement programs.

"The NSW Government assists our premium food producers to showcase their wares to thousands of national and international buyers at Australia's biggest food, wine and hospitality tradeshow, Fine Food Australia.

"Fine Food Australia attracts around 30,000 people over four days each year, including more than 24,000 buyers from Australia and around the world."