‘Super long weekend’ could give state $1b boost
QUEENSLAND'S flailing tourism industry is set for a billion-dollar boost after the creation of a 'Super Long Weekend' for the state's biggest show holidays.
The cancelled EKKA and Gold Coast Show will now both hold a show holiday on August 14, effectively creating a long weekend for three million Queenslanders in the state's two biggest population centres.
It creates a golden opportunity for stir crazy Queenslanders to explore their own state in a move which could generate up to $1 billion for the state's tourism industry, brought to its knees by the coronavirus shutdowns.
The four-day Easter weekend is often attributed to delivering a $2 billion injection in to the state's tourism industry, but given the show holiday will not apply across the state - and the lingering effects of the COVID-19 impact, this holiday is not expected to reach that level of spending.
In announcing the changed date of the Gold Coast Show holiday, Mayor Tom Tate said it presented a magnificent opportunity for the state's tourism operators.
"For the first time we've been able to hold these show holidays together which is fantastic," he said.
"There would be people on the Gold Coast who have partners working in Brisbane and vice versa, so now they will be able to take a long weekend together.
"It's great that people will have another opportunity to explore our regions and see what they've got to offer," he said.
Originally published as 'Super long weekend' could give Qld $1b boost