IT'S the greatest place on earth, Straya, the land of 'true blue' characters, a land with a rock where there is nothin' at all, where mateship is forever and home to beer ... ice cold.

Ahead of Australia Day a new cult anthem, that of Straya released by Melbourne musician Terry Mann AKA Coach Bombay is fast going viral in its tongue in cheek look at everything Australia is famous for and holds dear.

But is this parody with a truly Aussie sense of humour worthy of a tourism campaign. Check it out.