Porsche launches new web TV for its global enthusiasts
FOR the car enthusiast the internet is a dangerous thing.
Not only can you find yourself buying a classic car sight unseen on eBay after a few wines(I've been guilty I'll admit), you can also lose hours watching addictive car films on YouTube or researching reviews on supercars you can't afford.
Whatever your automotive-related area of passion you are well catered for. Aftermarket tuning parts, classic motorsport, drift culture, how to customise your garage...it's all just a click away.
Most car manufacturers have their own websites which are there to inform potential buyers, current customers and champion its products on offer. Some car companies go further, especially those with something of a cult following.
Which leads us to Porsche's new web TV format 9:11 Magazine (911-magazine.porsche.com/en), which is really rather good.
Marketing itself as both emotional and factual, it gives an "up-close and personal view of Porsche's fascination". This translates to beautifully produced video episodes of a Porsche nature, with each being, rather cleverly, 9 minutes and 11 seconds long.
There are Porsche highlights of the past dating back to the origin of the species - the 356 - right through to all the future technology the German brand is embracing.
The first episode features legendary Porsche driver and two-time rally champion Walter Rohrl revisiting the scene of arguably his bravest rally triumph on a foggy Portuguese rally stage which he won by a scarcely believable five minutes. We then visit some of the brightest and daring colours used on the Porsche 911 through its many generations, before settling into some tech talk and a trip through the Scottish Highlands in a Porsche Panamera.
It's a rather pleasant way to spend just under 10 minutes, be you a Porsche tragic or not.
Expect plenty of other brands to offer similar websites in future as they see the potential for brand building through these slick and high quality web TV offerings.
Great enthusiast websites
Drivetribe.com - Not able to see Clarkson, May and Hammond on the TV anymore? Here's where to find their mix of genius and irreverence on one site.
Jalopnik.com - Automotive culture from around the world mixed in with some well-informed articles.
Motorsportretro.com - Incredible galleries, stories and auction links to classic race cars.
Speedhunters.com - Car culture with a distinctive Japanese flavour.
Pistonheads.com - It's British but features informed articles and reviews by some of the finest motoring writers out there.
Petrolicious.com - Like to drive tastefully? This American website is where to come for some beautiful and inspiring films, galleries and articles.
Classicthrottleshop.com - Won lotto? This Sydney-based website is where to come car shopping with its beautiful online gallery and showroom under the Harbour Bridge.