North Coast visitor numbers exceed Hunter and Central Coast
THE Legendary Pacific Coast, the tourist drive that includes the local North Coast region, is the most popular destination for international and domestic visitors, according to latest statistics from Destination NSW.
Figures show the 930km drive between the Central Coast and Tweed Valley hosted 46.5% of domestic visitors in NSW and just over 70% of international visitor for the three months to December 2013.
"We are making headway with domestic and international marketing campaigns to the benefit of our partners and looking forward to continued growth for the remainder of this year," North Coast Destination Network CEO Belinda Novicky said.
"Two major tactical campaigns conducted between January and June 2013 attracted the support of 13 local government areas and more than 215 tourism operators in those destinations.
"This cooperative approach is and will continue to be the key to our ongoing success."
The North Coast attracted 27.6% or 11 million domestic visitors, outperforming the Hunter Valley and Central Coast.
Among international visitors, the North Coast was totally dominant with 44.7% (or 263,300 visitors) compared to the Central Coast's 6.6% (38,000 visitors) and the Hunter's 19.6% (115,000 visitors).
"International visitations along the route increased a total 29.4% for the year ended June 2013 and we are working on consistent growth from key overseas market," Ms Novicky said.
"Our international travel specialist Russell Mills is currently in Germany and the UK following a most successful trip to China.
"Visitors from China grew from 1.6% to 3% in the December quarter and we attribute this to the concerted international marketing."