Hollywood, The Bachelor, back to Toowoomba
SMALL town girl leaves for the big city, walks the red carpet, meets Hollywood A-listers, gives The Bachelor's Blake Garvey an average score on a speed date and moves back to Toowoomba to start an online fashion store from her garage.
After the glitz and glam of her job writing for NW magazine in Sydney, it's hard to imagine Jasmine Quarman is back in her home town but right now, she says, Toowoomba is where she wants to be.
The whirlwind of the glittering last few years has not been enough to distract the former Downland's College girl from the dream of starting her own fashion business.
"After two years (reporting) at WIN I wanted to try and get into fashion magazines. I moved to London and got an internship with Glamour magazine for three months. Then I worked for Net-a-Porter," she said.
"Net-a-Porter is an online designer fashion store. It's huge, there would be screens showing the money coming with each new sale.
"That made me realise how huge the online market is and one we haven't tapped into as much here in Australia."
The London fashion magazine industry was a tough one to crack but the experience was one she carried back to Oz, soon getting a job as an editorial assistant at NW, a celebrity gossip magazine in Sydney.
Within three months she was promoted to a writer, a job which demanded her to attend events like the Logies, ARIAS, Emmys and movie premieres - "that was pretty cool."
Attending those events once again showed her the influence of the online market on the fashion world.
"It was the online writers, the bloggers, who were the first in line and got top priority at the events.
"I thought, what's going on here."
With that in mind and after 16 months at the magazine, it was time for a career makeover.
"I left NW. I was working 12/13 hour days and thought, if I'm going to do that I want to do it for myself. I had always wanted to run my own business.
"I thought I'd give it a crack."
Without any business experience she started the online store All That Fashion, teaching herself to write code for the website within a few months.
"I'd be up until 3am figuring it out."
Ms Quarman hand-picks all the clothes she sells from Sydney and Brisbane and said buying wholesale allows her to keep the prices down and she loves being able to provide great affordable fashion to regional customers.
"Most of my customers at the moment are local. It's good being a local girl, people ask what I'm doing now and I can tell them.
"I've also had customers from Tasmania and Melbourne.
She laughed as she looked around at the row of old shoes lined up along the garage wall.
"The good thing about being online is no-one knows I'm operating out of a garage in Toowoomba. It makes me look bigger than I am."
ALL THAT FASHION
- Website: allthatfashion.com
- Facebook: All That Fashion