New tourism funding will help Coffs Harbour City Council create new events to increase visitor numbers.
New tourism funding will help Coffs Harbour City Council create new events to increase visitor numbers. Leigh Jensen

Coffs gets cash to promote 101 things to see and do

COFFS Harbour City Council will share in a $2.3 million NSW Government grant to promote and drive tourism in the region.

The Nationals Member for Coffs Harbour, Andrew Fraser, said the funding will be dispersed over three years with the aim of doubling overnight visitor expenditure by 2020.

"Coffs Harbour City Council will receive $75,000 to undertake a cooperative marketing campaign, partnering with Wotif.com, to promote the 101 things to see and do in this area," Mr Fraser said.

"The funding will promote Coffs Harbour and surrounds to potential domestic and overseas visitors to ensure the diversity and beauty of regional NSW is recognised both here in Australia and across the world."

Visitor expenditure in regional NSW was worth more than $13.7 billion to year end September 2013, an increase of more than 11% compared to the previous year.

Funding is administered by Destination NSW and chief executive officer Sandra Chipchase said the government funding with matched contributions from local organisations and industry partners is essential in driving tourism in the regions.

"The new 2014-2015 round of contestable funding will be announced in the near future making a further $3.5 million available to the regional tourism industry," Ms Chipchase said.