A spectacular full moon rises above Coffs Harbour and the legendary Pacific coast.
A spectacular full moon rises above Coffs Harbour and the legendary Pacific coast. Sharon Kohlhagen

Coffs Coast climate a big drawcard in TLPC tourism campaigns

AT HOME and abroad, the Coffs Coast is starring in tourism information campaigns as part of The Legendary Pacific Coast (TLPC) touring route.

With the CSIRO nominating the local region as having the world's best climate, an intense burst of global marketing including campaigns with leading wholesalers, distribution development and destination promotion in the UK, Germany, France, China, New Zealand, the USA, Malaysia and Singapore, will show us at our best.

TLPC executive officer Belinda Novicky said for the past three years the campaigns have been building brand awareness cross the globe.

"We are now consolidating success in these areas with campaigns designed to generate visitor expenditure in destinations along the length of the touring route, from the Central Coast to the Tweed Valley," she said.

"International marketing specialist Russell Mills has led the charge with a busy first half of 2015.

"Current activities include a cooperative campaign with global travel brand and youth travel specialist STA Travel promoting surfing, working holidays, road-trips and adventure via video and poster displays.

"This is done through 51 STA retail stores in the UK, digital advertising, blog and social media posts and newsletters to 1.8 million STA travel subscribers."

Cooperative campaigns with Destination NSW and Expedia New Zealand encourage Kiwis to add a Legendary road trip to their next Sydney holiday.

Huge campaigns have also been launched in China, Germany, the Netherlands, France Italy and the Nordic countries.

The Coffs Coast will also be from and centre at Australia's largest international travel trade event, the Australian Tourism Exchange, in Melbourne from June 22.