Coffs Coast beaches and hinterland will be in the spotlight of a new State Tourism promotion.
Coffs Coast beaches and hinterland will be in the spotlight of a new State Tourism promotion. Trevor Veale

Coast and bush in all its glory features in tourism campaign

NAMBUCCA Valley and Coffs Coast beaches and beauty spots will get wider exposure after NSW State Tourism tipped in almost $500,000 to market the North Coast Destination Network (NCDN).

The campaign begins this month with a beaches and bush promotion and an equally significant food and art campaign to follow in April.

"We will have strong market presence throughout most of 2014," NCDN executive officer Belinda Novicky said.

"Campaigns are built around our key marketing focus, the self-drive touring route called The Legendary Pacific Coast.

"The beaches and bush campaign will feature more than 200 tourism operators across the North Coast hinterland and beaches.

"We are ready to lure visitors with a massive range of special offers for legendary holidays, anywhere from the Great Lakes to the Tweed."

By clicking on the Coffs Coast website tab, visitors will get up-to-date information on no fewer than 50 National Parks and State Forests, 84,000ha of World Heritage area, river systems, 90km of golden, sandy beaches and the 71,000ha Solitary Islands Marine Park.

"The region has an enviable position where mountain escarpments from the Great Dividing Range reach down to meet the sea, creating some of the most stunning natural environments you will ever come across.

"With the weakening of the Aussie dollar we expect many Australians will look for holidays closer to home and The Legendary Pacific Coast is ready to meet those holiday needs throughout 2014.

"At the same time this will work to our advantage in attracting more international visitors.

"Overall we are equipped and ready to pursue the state's aim of doubling visitor numbers and expenditure to regional tourism destinations by 2020."

The food and art campaign running from April will be accompanied by a series of Sydney Weekender television segments on local destinations.