NSW Tourism Minister George Souris, NCDN executive officer Belinda Novicky and international marketing specialist Russell Mills discuss the new campaign.
NSW Tourism Minister George Souris, NCDN executive officer Belinda Novicky and international marketing specialist Russell Mills discuss the new campaign.

Big budget allocated for quest to attract overseas visitors

A MASSIVE marketing campaign will put The North Coast Destination Network (NCDN) before an international audience of potential tourists.

The Legendary Pacific Coast (TLPC) has allocated $208,750 of an almost half million dollar budget to attract and grow visitors from the USA and Canada, United Kingdom, Europe, Greater China, Singapore, Malaysia and New Zealand.

Destinations from the Hunter Valley to The Tweed will be highlighted with the Nambucca Valley, Bellingen and Coffs Coast front and centre.

One example of the campaign is a partnership with Scoot Airlines on a direct consumer cooperative campaign promoting self-drive touring experiences between Sydney and the Gold Coast to Singaporean travellers.

NCDN executive officer Belinda Novicky said there will be participation in key trade events and missions to international markets in partnership with Destination NSW and Tourism Australia.

"We will market The Legendary Pacific Coast as Australia's most accessible, year round touring route with a depth of experiences throughout all key destinations," she said.

"Our key objective is to position TLPC as the top touring route for international experience seekers in Australia by 2015-16.

"We aim to increase overnight expenditure by international visitors to North Coast destinations, create new distribution agreements for TLPC as a touring drive and generate qualified business leads for participating members."